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This type of Lager costs twice as much compared to normal ones found in supermarkets. More expensive as it is in essence a quality beer which has had to go through an extra costly process to remove the alcohol.
It is definitely a niche market and I am sure there are people out there who want a beer taste without the alcohol effects.
Let me give this a try and decide whether I can secretly introduce this to my dad without him knowing. Doubt I can get away with that, but worth a try.
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