The Very Confusing Supermarket Sub-Brands

Time flies and I see that City'super is 15 years old already.  I remember back when they started with the very first branch in Times Square, there were just two dominant supermarket chains in Hong Kong - Park'n Shop and Wellcome.  

15 years down the road, Park'n Shop and Wellcome are both going strong still and they have also introduced a whole range of sub-brands. 

For Park'n Shop, we have Great in Pacific Place which is a one off, the first and original Taste was in Kowloon Tong, but over the years, several more have emerged and are now scattered around town, offering a much bigger selection than the average Park'n Shop.

Then we come to International.  This seems to be basically a normal Park'n Shop with more imported products with annoying shelf labels proudly reminding you that those Italian tinned tomatoes come from Waitrose in the UK.  Er, right, thank you very much.

Ah wait, there’s also Gourmet.  Anyone know the the difference for that one then?  

Meanwhile, their rival Wellcome has flashed their muscles with Marketplace by Jasons in some of its more upmarket locations, and a couple of branches of ThreeSixty with an emphasis on expensive organic stuff.  And last but not least, they decided to live with just one Olivers in Princes' Building (hanging in there and thirty years old apparently).

Which are all very well, I am not saying choice is not good.  I am just saying it can be a bit confusing that's all.