Diamond Cabs

You might have come across one of these taxis cruising in the city of Hong Kong, wanting to hail them to a stop but they regrettably just won't take you in.  

They are called Diamond Cabs and the fleet is the first branded, high-quality taxi service in Hong Kong specially tailored for disabled users.

The entrepreneur started the idea when her own mother was ill and needed to be on a wheelchair day in and day out.  That was when she discovered there's a pressing need to look into the issue for transporting the handicapped community in the city, which at the moment, is nowhere near barrier-free for the physically impaired.

This initiative is indeed a great ambition is to show the public that, by perfectly blending social and business elements together, we have a social venture set up incorporating mainstream businesses like taxi operators, elderly homes being the main shareholders and the disabled community as the immediate beneficiaries. 

We definitely need a few more of these constructive embryos to forge convergence in juggling to address social needs and balancing business incentives.