Sell Sizzle, Not The Steak

There is a well-known piece of advice in the world of marketing: "sell the sizzle, not the steak."

Taglines and slogans ought to be the leave-behind, the take-away, surely the opportunity to implant a key message should not be missed.

I came across these 2 curiosity provoking statements in Singapore today that should have helped anyone impart positive image of the brand.  

Guess what?  I found the sizzles too dazzling, I lost track of the name of the brand!