A Blink In Time

There are two types of non-fiction books I enjoy reading the most: those written by an eminent specialist summarizing the current state of his or her field like Jamie Oliver's, Donna Ray's cookbook series.  They can be a sheer pleasure just flipping the pages!

And those written by a journalist, tracking a particular idea, crossing the boundaries of disciplines when required by the pursuit.  A nonetheless, very inspiring and informational stuff.  Joyful enough to read almost any time. 

Malcolm Gladwell's Blink is a bravura example of the latter sort of book.  After Outliers, I am on to his second book in his career - Blink. 

Here's my take of Blink in a nutshell:

Split decisions can be good and even better than decisions where we take a lot of time to carefully weigh our options and use scientific evidence. 

In other words: Save your brain cells.  Forget about all the analysis.  Just do it.  


Just think about that for a second - It's the thinking of not thinking.  I am liking the sound of it.