The Ipoh Coffee War

White coffee or Ipoh as I came to know, is a popular coffee drink which originated in Ipoh, Perak, Malaysia. The fact that the drink has been adopted as the official drink in Malaysia Pavilion at the World Expo 2010 in Shanghai, says something about its significance.  

Several of my coffee loving-friends got this free sample respectively in our offices today and that was how we found out Nescafe has joined in the fray of the Ipoh White Coffee war by introducing this 3-in-1 White Coffee drink.

We decided to put that to the test and see how good it compares to our long-time favourite - Old Town's White Coffee - which has been dominating the instant white coffee market. 




We are all very impressed with Nescafe's promotional campaign: its mass distribution list and grid-to-grid coverage of offices in the territory, but sorry to say, we still prefer Old Town's foamy, creamy texture.  

The ability for aroma and authenticity to make its way into an instant cup is still quite irreplaceable!