Some believes the body becomes 21 grams lighter at the moment of death, seems to believe that is the weight of the human soul. Rationally speaking, I don't buy that, but as a marketer, I do buy Din Tai Fung's great use of this idea in their marketing campaign (or the lack of it really).
Din Tai Fung, for those who don't know, is a famous Taiwanese dumpling chain which has international presence. The phenomenon of the chain continues to be startling since it was ranked one of the world's top 10 restaurants by The New York Times and more recently awarded one Michelin star in a branch in Hong Kong.
Their food is tasty, no question about that. What fascinates me, is the art in making those dumplings to precise standards. The dough is rolled to a 6.5cm disc, 16 grams of meat to go in, so that each is to weigh 21 grams and to be wrapped exactly with 18 folds! No more, no less. Precisely - that's the soul of the dumpling, the soul of Din Tai Fung, that is there to capture your soul.
How good is that?
We all have our own ways of eating these delicate dumplings with some ending in disastrous outcomes I am sure - spilled soup or worse, scalded tongues.
Much to the embarrassment of your dining partner, next time when you are there, take your mini scale out (just kidding)...you might want to pick one up with your chopsticks and examine the broth sloshing inside and go count the number of folds on them before you gobble the parcel (I mean the soul).
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