This is what I called a marketing gimmick

How to make cigarette advertising innovative and less ordinary? You must take a look at how well the Japanese is doing that and let's put aside the moral and the health issues about smoking for the moment.

I am not a smoker, but when my friend presented this little innovation she bought from Japan recently, I was absolutely startled by such tobacco marketing, bewildered by the fact that their brains can construct something so dazingly different yet remarkably stunning.

Stuff like this goes well in Japan, particularly when tobacco is sold in creative packaging, however wasteful it may be. What raises the ire of nanny-stater marketeers like me, is simply the level of creativity you can get in Japan.